MONTREAL
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If you want
to meet the most successful painter in the history of the country,
take the Trans-Canada Highway to the west island of Montreal, locate
a two-storey, white brick building in an ordinary industrial park,
and wander around until you find unit G. The isolation goes nicely
with the anonymity. Successful, of course, is not synonymous with
famous. For famous, you might choose a name such as Riopelle, Thomson,
Carr, Pratt or Colville. But Eric Dennis Waugh has likely sold more
canvases than all of them -- combined. In fact, he's sold more paintings,
by far, than anyone else in Canada (and in most other countries as
well).
Eric Dennis
who? Exactly. Let's start with this: At the age of 38, Waugh has sold
-- the precise number is unclear -- more than 15,000 works. Let me
save you reaching for the calculator: that's more than three paintings
a day, every day, for 13 years. Who else can make that claim? Pablo
Picasso, maybe -- but he painted for nine decades, into his 90s. The
American landscape artist Thomas Kincaid has probably sold more widely,
but many of these works are not-so-limited-edition prints, endlessly
reproduced, art as assembly-line widget. Virtually all of Waugh's
work is original. And yet until late November, when he gained international
exposure for setting a new Guinness world record -- the largest painting
created by a single artist -- Waugh was essentially unknown. He still
is. You can scour long Web-site lists of Canadian painters, designers
and mixed-media artists without finding a single mention of his name.
We are accustomed, of course, to thinking about the world of art in
a certain way. The paradigm is the starving, angst-ridden artist,
alone in his heat-challenged garret. He wrestles with inner demons
-- drugs, women, procrastination -- torn between the imperatives of
paying the gas bill and giving expression to the profundities of his
innermost soul.
A finished
canvas leaves him exhilarated, but spent and full of doubt. Will he
be able to sell it? Will anyone recognize his genius? Can he do it
again? In his spare time, he haunts galleries, studying the masters
in search of inspiration. In almost every way, Waugh is the absolute
antithesis of this model. He rarely goes to art galleries ("One day
I will," he says. "I'm too busy now.") and never worries whence his
next meal will come. Polished, polite, confident, well-spoken, he
lives happily with his wife, Dini, and three sons in a modest home
in suburban Dollard-des-Ormeaux, a five-minute drive from his studio.
On any given day, he can start -- and complete -- as many as 10 separate
works, usually abstract acrylic and mixed media pieces on paper. When
finished, he ships them to his agent, Michael Havers, president of
Toronto-based Progressive Editions Ltd.; Havers buys everything he
sees and sells everything he buys, eventually -- to private collectors,
to galleries in the United States and Europe, and to such blue-chip
corporations as American Express and Hyatt Hotels.
From a
bank-account point of view, Waugh is a very comfortable man. Although,
like other artists, Waugh often lies awake at night visualizing his
next canvas, there is no apparent stress involved. The ideas seem
to flow from him like tap water. When he looks at his studio table
of empty framed canvases -- he typically paints on flat surfaces,
rather than at an easel -- his eye already sees the completed work.
When he paints, his hand hovers over the paper for a moment, like
a sprinter waiting for the starter's pistol, and then he's off. In
his current phase, which is based on stick figures, often with a musical
theme, he lays down the basic line in black crayon, injects a dash
or two of colour, smears a clear gel across the canvas to lend texture,
adds a series of gold dots, a feature of almost every work -- et voilà,
on to the next one.
On the
morning I visited his studio, he was working on three pieces more
or less simultaneously, thematically similar but distinct. His art,
like his own approach to life, is resolutely upbeat, hopeful. "Energetic
. . . graceful . . . dynamic and very positive -- perhaps this is
the best way to describe the works of artist Eric Waugh," says one
Arizonan distributor. "[His] creative viewpoint scans the horizons
of a glowing future and brings that vision to the reality of a work
of art." Modest, self-effacing, whatever ego he has is carefully held
in check: The work speaks for itself. A significant amount of his
time and work is devoted to charity. All proceeds from the sale of
Hero, his 41,400-square-foot Guinness-record painting -- at 230-feet
high, it's taller than the Statue of Liberty -- have been donated
to three foundations, helping children with AIDS and HIV. Hero was
originally conceived as a fundraising poster for Camp Heartland, one
of the three charities, after Waugh watched a TV movie about children
suffering from AIDS. He contacted the camp, which is in Minnesota,
flew down to visit and offered to help. The poster took him a mere
90 minutes to design and complete -- an abstract of an adult comforting
a child. Five years ago, hoping to raise more funds, he seized on
the notion of turning the poster into mega-art. Each half-inch became
a five-foot-square panel -- 1,656 panels in all. With more than 200
volunteers, the piece was assembled and unveiled on the back lawn
of the North Carolina Museum of Art in Raleigh on Dec. 1, World AIDS
Day. When the last panel was laid in place, Waugh broke down. "I just
totally lost it. I was actually down on the ground for a few minutes.
It was very emotional, like being in labour for five years.
" Now, Art.com
is selling the panels, each of them signed by Waugh; as of the middle
of December, about $50,000 (U.S.) had been raised, but the campaign
target is $4-million. This month, at his own cost, Waugh will embark
on a U.S. Hero media tour of schools and colleges to promote sales.
Every year, Waugh also designs Christmas cards for both Camp Heartland
and the Starlight Children's Foundation. For the latter, in the Montreal
area alone, Waugh's card has raised $90,000 (Canadian). Every years,
he gives away dozens of works to charities and friends. Putting a
price on the work, selling it, seems to make him uncomfortable. "I
want my art to say something and mean something," he says. "But I
also want to use it as a tool for helping people." Other than in high
school, where he often found himself teaching his teachers, Waugh
has never studied art. Born in Montreal, and raised in Winnipeg and
Burlington, Ont., he says that art was always his favourite subject.
If he was preparing a project on dinosaurs, for example, he would
labour most over its presentation, not content. (The talent seems
to be in his genes. Both parents are artistic, a grandfather painted
pastel landscapes for the Hudson's Bay Co., and his older brother,
Bruce, is a championship sand, snow and pumpkin sculptor.) Even now,
it's not uncommon for Waugh to go to movies and emerge with no clear
idea of the plot line or even who the actors were -- his eyes are
fixated on colours, textures, angles and design. It's almost as though
his eyes encounter a different world. When he looks at a jazz combo,
for example, he doesn't really see the corporeal form -- he sees only
the lines, the same lines that appear in his work. For all that, he
never seriously entertained the notion of becoming a professional
artist. Such an ambition, he assumed, was an invitation to poverty.
Instead, Waugh went to work as a graphic designer for Marka, a Toronto
packaging house. When he had trouble finding outside artists to illustrate
concepts, he started doing them himself. "That's sort of my attitude
to life," he says. "I like to do things myself." Self-taught, he does
all his own drywall, plumbing, electrical work and tiling. In 1988,
in his mid-20s, Waugh decided to go freelance, but soon met an economic
recession that dried up demand for his talent. For the first and only
time, he struggled -- five months arrears in rent, a business loan
overdue. "It was really tough. I had to do something else. There was
no work." It was Waugh's brother Bruce, then a sales representative
for Havers, who suggested that he take a run at fine art. With push
coming to shove, Waugh used the last $6 in his savings account, bought
one piece of art paper, three jars of paint and two brushes, and produced
an abstract painting. Borrowing money to frame it, he took it to Havers,
who said he saw potential. "A nice way of saying it wasn't very good,"
Waugh says with a laugh. But Havers offered to cover the cost of producing
more art. In the next two weeks, Waugh produced a dozen abstracts,
landscapes and figurative works. "It just seemed to flow." When Havers
called, he said: "I've sold half of them, come down and pick up your
cheque and keep painting." The cheque was for $1,200; it felt, Waugh
says, like winning the lottery.
Since then,
he's been trying to meet the incessant demand, and has been consistently
at the top of Progressive Editions sales. "People find it hard to
understand -- art is supposed to be a tough job -- but for some reason,
when it comes out of my head to the paper, it just flows. It's just
very natural. At times, I feel like I'm channelling. And the faster
I go, the better it gets, artistically. If I work longer on a piece,
it loses spontaneity and energy." Not surprisingly, Havers is full
of praise. "Eric has a wonderful personality," he says. "He can get
up and talk to people. None of this has gone to his head. He's always
working and he's constantly developing." Of course, some people might
suggest that what Waugh produces, though indisputably popular, isn't
the sort of art that might hang in museums or on the walls of serious
collectors. Havers strongly demurs. "We could easily get him in [a
museum] by donating work. That's how a lot of artists get there. But
Eric is not focused on that. It's a very complicated game, the art
market. Many artists aren't noticed until they die or after." At one
time, he notes, Picasso -- arguably the great artist of the 20th century
-- sold his work in the United States in Sears department stores,
not exactly the acme of discriminating taste. "I was just in San Francisco
and there were pieces we saw that would sell here for $1,000 on the
wall for $20,000 [U.S.]. Who's to say who is great and who isn't?"
What's
ahead? The same and more. With a writing partner, Lisa Wolk, Waugh
has recently completed a set of 10 children's stories, Matt and Jack
the Cat, based on a normal, wholesome, middle-class suburban family
not unlike his own. Although they're just now shopping for a publisher,
this venture, I expect, will soon become a mini-industry, complete
with sheets, towels, pens and toys. As for his art, Waugh says he's
about to embark on a new phase, perhaps working with oils. His brain
is teeming with ideas. "Even when I go to bed, I sometimes wake up
exhausted," he says, "because I'm creating all night long in my sleep."